Wrangler is a manufacturer of jeans. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others. Its headquarters are located in downtown Greensboro, with plants being in a variety of locations through out the world.
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler Jeans were born. The 13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic, some examples of this are: 20X, Riggs, and Aura. Wrangler also has a line of music accessories targeted mainly towards country music.
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